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Drunk Driving Magazine Ad

Concept

These days, drunk driving advertisements are everywhere. They frequently take a similar approach in communicating with their audience, using shock value in attempts to scare people. The problem is, these ads are similar to the point that they become desensitizing. I set out to take a different approach, using humor to make a more lasting impression. This ad depicts the embarassment of a convicted drunk driver who relies on his mother for transportation after losing his license.

Details

  • Date: 2011
  • Project Specs:

    Concept, Photography

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